Oftentimes coming up with a home’s price can feel
subjective. It can seem a bit of a
juggling act as you measure one factor against another in order to come up with
a competitive price that will benefit the Seller but will also quickly move the
property. When deciding on a price, keep the following factors in mind:
Location – It’s
the old saying in real estate, isn’t it? “Location! Location! Location!” The
reason it’s an old saying, though, is because it’s true. Houses in great
locations will go for more money than those that are not. While you can’t move
your house, its pricing must accurately reflect the potential of its
location.
Condition –
Upkeep and good condition are crucial factors in getting the highest value for
a home. How someone has lived in and maintained a house will be apparent to a
potential Buyer. Fix what you can
beforehand and price the property based on its overall condition and upkeep.
Terms – The more
terms that are available on a property the more potential buyers you will
reach. Pricing must reflect the kinds of
term available for purchase.
Market – Interest
rates, competition, and the economy all make up the state of the market. Any
house’s price must reflect these economic conditions.
Staging – Let’s
face it, homes that are staged for sale (de-cluttered, de-personalized, and
updated) are going to be priced higher than those that are not. If the home is
not already staged, consider having it done before the property even hits the
market.
In the end, a property is really only worth what another
person is willing to pay for it. However, by considering all of these factors
during the pricing process, you will have a better, more informed opportunity
to price the property competitively so that it moves it quickly off the market.